Privacy Policy
Protecting your private information is our priority. This Privacy Policy governs data collection and usage of the products, services, software, platform and websites (collectively, “Services”) provided by Brightline and its affiliates (collectively, “Brightline”). By using the Services, you consent to the data practices described in this policy and our Terms of Use. If you do not agree to any part of this Privacy Policy, then you should stop accessing the Services.
1. Collection of your Personal Information
Brightline may collect personally identifiable information, such as your e-mail address, name, physical address, telephone number and IP address. If you use our Services, we collect and store your phone number and other applicable information. The information that we collect and store often depends on the type of Service that you use. For example, when you text with Brightline, we collect and maintain your phone number and information such as name, email address and contact information. If you use our document preparation Services, we collect and store the information you enter in the course of generating or editing your document (which may vary depending on the type of document you are preparing), as well as your edited documents. If you use our business filings Services, we collect and store the information you provide about your business entity or filing, such as the entity name, filing number, address, phone number, and in some cases, the names, addresses and contact information of registered agents, officers, directors, managers or owners of the entity. If you contact our customer service personnel, we may record the phone call or retain the email string or chat transcript for quality assurance purposes.
Information about your computer hardware and software may be automatically collected by Brightline. This information can include: your IP address, browser type, domain names, access times, operating system, cookie information, referring website addresses, and Internet Service Provider. Brightline also collects geolocation information based on visitors’ IP addresses. This information is used by Brightline for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Services. In order to better understand how users use its site and to improve its services, Brightline may also collect information about your use of our Site, such as pages visited, links clicked, text entered, and mouse movements.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through the Services to third parties, such as Brightline On Call Network attorneys, this information may be collected and used by them. Brightline encourages you to review the privacy statements of entities or services you access from our Service so that you can understand how those entities collect, use and share your information. Brightline is not responsible for the privacy statements, privacy practices, or content on websites or services outside of those we operate.
2. Use of your Personal Information
Brightline collects and uses your personal information to operate and improve our Services and deliver the Services you have requested. Brightline may also use your personal information to inform you of other products or services available from Brightline and its affiliates that may interest you. Brightline may also contact you to participate in surveys to conduct research about your opinion of current services or of potential new services that may be offered.
Brightline does not sell, rent or lease its customer lists to third parties. Brightline may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In cases where you request us to do so, we will share your personal information with trusted business partners so that they can offer you products or services that you’ve expressed interest in. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party without your express consent.
In addition, Brightline may share data with vendors or processors to help us perform statistical analysis, send you email or postal mail, perform tasks required to complete a purchase transaction, provide customer support, or provide other types of customer relationship management and fulfilment.
Brightline uses tracking pixels and other technology to track the pages our customers visit within our websites. This data is used to understand our customers’ needs, how customers use our Services, improve our Services and deliver customized content and recommendations to users whose behavior indicates that they are interested in a particular subject area. Please note that any “do not track” signals sent by your web browser or other mechanism have no effect on the collection of personally identifiable information by Brightline . We use third parties such as Google Analytics for data collection and analytics to collect, process and store your site usage and browser information on our behalf when you use our Services. These parties are limited to using personal information to provide support for our Services.
Brightline uses tracking to create remarketing audiences of users based on user behavior and visits to our website. Brightline may also target these users with custom ads based on affinities/interests, geographic and demographic signals. Users can opt out of these advertising features by visiting Facebook’s ad page, Google’s opt-out page or resources like the NAI consumer opt-out page. Brightline may use email addresses to target users with custom ads through third party advertising platforms. Brightline shares customer information with third parties to perform services (advertising) on our behalf.
Brightline may disclose personal information when we believe it is required to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this Privacy Policy or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our users’ rights, property or safety; to protect our users from fraudulent, abusive, or unlawful use of the Services; or if we believe that an emergency involving the danger of death or serious physical injury to any person requires or justifies disclosure of personal information.
Information about our customers, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of Brightline’s business assets. In such an event, you may not have the right to opt out of any such transfer.
3. Use of Cookies
Our website uses “cookies” to help personalize your online experience. A cookie is a text file that is placed on your device by a web server. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to allow you to be logged in to your account. If you register an account with Brightline , a cookie helps us recall your specific information on subsequent visits. This simplifies the process of recalling your personal information, such as billing addresses, shipping addresses, and so on. When you return to our website, the information you previously provided can be retrieved, so you can easily use the features of our Service.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to log in to your account or fully experience the interactive features of the Services.
4. How Users can Access, Change and Delete Their Information
You can access and change information previously submitted by contacting us.
5. For California Residents
Effective January 1, 2020, the California Consumer Privacy Act of 2018 (CCPA) afforded California residents (i) the right to request disclosure of data collection and sales practices in connection with the requesting consumer; (ii) the right to have the requesting consumer’s information deleted, subject to certain exceptions; (iii) the right to request that their personal information not be sold to third parties, if applicable; and (iv) the right not to be discriminated against because they exercised any of the new rights.
California residents may submit a personal information or erasure request by contacting us. Brightline will need to collect information from the requesting party to verify their identity, and will respond within 45 days of receiving a personal information request (subject to an additional 45-day extension in certain circumstances).
Please be aware that such a request does not ensure complete or comprehensive removal of your content or information and that there may be circumstances in which the law does not require or allow removal even if requested. For example, if your personal information is contained in a document created by a Brightline user, only that user can delete that document.
6. Security and Retention of your Personal Information
You are responsible for safeguarding and preventing unauthorized access to the user information and password that you use to access our Services. You agree not to disclose your password to any third party and you are responsible for any activity using your account, whether or not you authorized that activity. Please immediately notify Brightline of any unauthorized use of your account.
Brightline uses industry standard security measures to secure your personal information from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. Brightline regularly reviews its security measures to consider appropriate new technology and methods. Please be aware that, despite our efforts, no security measures are perfect or impenetrable. Brightline retains your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.
7. Children Under Thirteen
Our Services are not intended for use by children under the age of 13, and such use is prohibited by our Terms of Use. We do not knowingly collect personally identifiable information from children under 13. If you become aware that a child has provided us with personal information, please contact us as set forth in this Privacy Policy.
8. Changes to this Privacy Policy
Brightline may change the provisions of this Privacy Policy at any time, and will always post the most up-to-date version on our website. We may provide notice by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means consistent with applicable law.
9. International Transfers
The Website is hosted in the United States. Accordingly, by providing your personal information through the Website, you consent to the transfer of your personal information from your country of residence to the United States. With regard to data transfers from the European Economic Area to the U.S., we have self-certified to the EU-U.S. Privacy Shield Framework. For more information about our self-certification to the Privacy Shield Framework, please visit here.
In certain jurisdictions where we are authorized to provide legal advice directly to customers, our Services are provided using tools or systems located in both the United States and the United Kingdom; by engaging Brightline to provide legal services, you consent to the transfer of your personal information from your country of residence to both the United States and the United Kingdom.
11. Contact Information
Brightline welcomes your comments regarding this Privacy Policy. Please contact us with any concerns or comments.